About Us
Mission
Tracelet’s mission is to create intelligent, stylish, and easy-to-use personal safety technology that empowers individuals, especially those in vulnerable groups, to live freely, confidently, and safely. We aim to integrate protection into everyday life through products that are accessible, functional, and
seamlessly wearable.
Vision
Our vision is to become the leading provider of personal safety wearables in the region by establishing a trusted brand identity, continuously innovating through user feedback, and expanding into global markets with scalable and inclusive technology. We envision a future where personal safety is not an
afterthought but a daily companion—subtle, beautiful, and reliable.
Our Story
Tracelet was born from a deep concern for rising violence and harassment in public spaces. After witnessing several real-life incidents where women and vulnerable individuals could not signal for help quickly, the founders envisioned a compact, accessible, and elegant tool that could act instantly in emergencies. Inspired by both modern wearable trends and the simplicity of a panic button, Tracelet was designed to address this critical gap. It responds to a single intuitive action—press to alert—without needing to unlock a phone or navigate an app. Whether you're walking home late at night, traveling in unfamiliar locations, or simply seeking peace of mind, Tracelet is your silent yet loud guardian.
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